2018 Annual Conference Red Stapler Winners

2018 Annual Report

Mission Statement

HighEdWeb educates digital professionals who work at higher education institutions. We provide educational materials and opportunities that develop knowledge, skills and abilities. As a result, we advance higher education.

Message from the Board

We’re thrilled to celebrate 20 years of the Higher Education Web Professionals Association and our work toward advancing higher education. We’ve grown a great deal over the years and saw much of this growth in the 2017–2018 year.

In 2018 we hired our first employee, Sara Clark, a veteran HighEdWeb volunteer who now serves as our operations director. Through Sara’s work, the organization is able to progress more quickly toward our goals. Last year’s annual conference, held in Sacramento, broke records with sponsorship involvement and engagement with vendors. We also launched a new membership model, which includes institutional memberships.

As our membership continues to grow, so do our efforts to offer more benefits to our members.

We’re focused on providing educational opportunities to HighEdWeb members through membership portal offerings. Not all members can make it to the annual conference, and we don’t want that to limit professional development. We’re a tech-focused organization after all, and we look forward to using our skills to support our members with more digital learning. Last year for example, we launched a member Slack space to help you connect with other digital and web professionals around the globe.

Conference sessions full of peopleHighEdWeb continues to have a mutually beneficial partnership with WPCampus and looks forward to developing more partnerships in the future. Our Link Journal continues to grow and share helpful content with higher ed professionals. Recently, Link published previews of the revised tracks for the annual conference.

Transparency of how the organization operates has been a major focus of our work. It’s important to us that our members understand what happens within the organization, and how the Board of Directors and committees work. Part of this effort has been a focus on volunteer recruitment and formalizing paths for members get involved with HighEdWeb. Increased diversification at all levels of our organization has also been a significant focus for us.

HighEdWeb is comprised of members who care deeply about higher education and educating our future generations.

As an organization, we strongly believe in that focus and work hard to make resources available to our members so you can thrive in your work environments.

As we look ahead to the next 20 years of HighEdWeb, we are confident we will continue to empower higher education professionals and positively contribute to our industry. Members like you are what makes our organization so great.

Thank you.

 Tom Wojciechowski
President, HighEdWeb Board of Directors

Membership Statistics

As of December 31, 2018, HighEdWeb had 1800 members:

These members represented 605 higher education institutions.

The HighEdWeb 2018 annual conference committee poses for a picture
Members of the HighEdWeb 2018 Annual Conference Committee

New Initiatives for 2018

Institutional Memberships

HighEdWeb added an institutional membership class in early 2019. When a college or university becomes an institutional member, all employees and students receive member benefits.


Before the 2018 Annual Conference, HighEdWeb added a Slack Workspace as a benefit for members. In this messaging app, members can discuss, share files and work together.

Hiring of Operations Director

The board hired Sara Clark as the operations director in May 2018. As the association’s only employee, Clark coordinates the day-to-day operations of the association and its volunteers. 

Goals and Strategic Plan

The HighEdWeb 2018-20 Strategic Plan includes these goals:

  • Implement a robust growth plan for the Association
  • Develop a diversity and inclusion plan
  • Run an effective volunteer program that supports the Association, volunteers, and members
  • Develop a membership advancement plan
  • Establish and promote HighEdWeb members as experts that support and benefit higher education


The Annual Conference is the Association’s largest activity, and it generated nearly $51,000 in net income. This is how money was spent during the 2018 Annual Conference to support our educational mission:

Committee Accomplishments

2018 Annual Conference Committee

The committee organized a successful conference in Sacramento, California: 649 attendees; dozens of sessions, workshops, and academies; two keynote presentations, and network events.


In addition to providing comprehensive coverage of the conference,  Link expanded its roster of writers and editors and partnered with the board to deliver more news about the Association.

Regionals Committee

The regionals committee is reviewing regional events and exploring opportunities for HighEdWeb members to connect in new ways.

Safety and Inclusion Committee

The safety and inclusion committee drafted an inclusion statement for the revised code of conduct. The committee also created a guide to help support the board and conference committee choose host cities that are safe for all conference attendees.

Sponsorship Committee

The sponsorship committee solicited 30 sponsors for HighEdWeb 2018 in Sacramento.

Technical Committee

The technical committee supported the installation, configuration, and maintenance of the Association’s several WordPress properties and provided support for the move of the Association’s CiviCRM installation.

Volunteer Committee

The volunteer committee has a new profile form, new processes for matching members to opportunities, and open volunteer positions are posted on the HighEdWeb Job Board.

New Directors

The Board of Directors includes 12 members that represent several different higher education institutions. Three new directors were elected in 2018.

Lisa CattoLisa Catto

Lisa Catto has managed Western Oregon University’s social media and media relations since 2005. She developed the university’s social presence back when MySpace was still the new kid on the block and has grown it into a robust program supported by a student social media team. She provides campus training on social media best practices, leads the university’s social media strategy, and serves on various committees, including the Emergency Planning Team. She has a BS in public relations from the University of Oregon, a BS in anthropology from Western Oregon University, and is completing a Master’s in archaeology from Portland State University.

Lisa has presented at multiple national and regional HighEdWeb conferences. She serves on the Association’s Annual Conference Program Subcommittee as the Poster Track Chair and on the Membership Committee.

Aaron KnightAaron Knight

Aaron Knight has been with the SUNY College of Environmental Science and Forestry (SUNY-ESF) since 2008 and is currently a senior programmer/analyst for information systems for the college. Aaron is responsible for internal web portals, course registration, grading and institutional reporting — basically, if it’s not a server and you wouldn’t notice him until it’s suddenly not working and is required for the college to function, he’s probably responsible for it. Aaron holds degrees in computer science and history (BS) and computer engineering (MS) from Syracuse University.

Aaron is a frequent presenter at the HighEdWeb Annual Conference, and previously served as a standing member of the HighEdWeb Membership Committee.

Jeff StevensJeff Stevens

Jeff Stevens has been at the University of Florida since 2001, working on websites for Student Financial Affairs, the College of Liberal Arts and Sciences, and UF Health, the university’s academic health center. In his current role, Jeff and his team are responsible for the content strategy for ufhealth.org, representing six teaching colleges and over 150 primary and secondary care facilities; as well as consulting and teaching over 1500 content editors using their centralized systems. Jeff has a BS in history and mass communications from Florida State University and an MA from the University of Florida.

Jeff is a frequent presenter at the HighEdWeb Annual Conference, and was the Committee Chair for the Florida Regional Conference in 2013. Jeff also serves on the Annual Conference Program Subcommittee as a graphic designer and as a track chair, and as a staff member of Link, the Journal of Higher Education Web Professionals.


HighEdWeb truly appreciates the support of our sponsors and partners. Because of their support, conference registration costs were kept low while allowing exceptional special events and keynotes. These organizations provided support for our 2018 events and activities.

Creative and Technical Partner

Platinum Level

Gold level

Silver Level

Bronze Level


Special Thanks

HighEdWeb is a volunteer-driven organization. We couldn’t succeed without the support of our volunteers. Following are those that gave their time and talent to the association in 2018. Thank you.

  • Aaron Knight
    SUNY College of Environmental Science and Forestry
  • Aaron Rester
    Roosevelt University
  • Adam Gould
    Jamestown Community College
  • Adam Murtland
    Cornell University
  • Adam Staffa
    Shoreline Community College
  • Alaina Wiens
    Flint & Genesee Chamber of Commerce
  • Alan Etkin
    British Columbia Institute of Technology
  • Alex Chapin
    University of North Carolina at Charlotte
  • Alex Chichester
    Daemen College
  • Amanda Frisbee
    Wisconsin School for the Deaf
  • Amberly Nowak
    University of Saint Francis
  • Amit Chourasia
    University of California-San Diego
  • Amy Davis
    University of California-Davis
  • Amy Grace Wells
    UX Booth
  • Andrea Mostyn
    Missouri State University
  • Andrea Tripp
    University of Southern Maine
  • Andrew Cassel
    University of Alaska Fairbanks
  • Andrew Shooner
    University of Kentucky
  • Andy Shearouse
    Augustana College
  • Anne Petersen
  • Ashley Budd
    Cornell University
  • Becca Rodgers
    Pennsylvania State University
  • Ben Rapin
    Grand Valley State University
  • Beth Miller
    Campus Sonar
  • Blaine Herman
  • Bonnie Willison
    Beloit College
  • Brendan Foley
    Morehead-Cain Foundation
  • C. Daniel Chase
    SUNY Empire State College
  • C. David Lafferty
    Nazareth College
  • Carolyn Zinn
    Kalamazoo College
  • Casey Wright
    Purdue University
  • Catherine Scholz
    Milwaukee School of Engineering
  • Cheryl McKay
    Missouri University of Science and Technology
  • Chris D’Orso
    The College at Brockport
  • Chris Seek
    University of Colorado
  • Christina McNeil
    Northeastern University
  • Christy Cousino
    Montana State University
  • Christy Glaze
    The University of Texas at Dallas
  • Colleen Brennan-Barry
    New York Chiropractic College
  • Conny Liegl
    California Polytechnic State University
  • Craig Campbell
    University of Hartford
  • Cristin Kastner Farney
    Rowan University
  • Curtiss Grymala
    University of Mary Washington
  • Damien Bilka
    Pennsylvania State University
  • Dan Demmons
    Providence College
  • Dave Tyler
    Rochester Institute of Technology
  • David Cameron
    Ithaca College
  • David DeMello
    Cornell University
  • David Morton
  • David Olsen
    West Virginia University
  • David Rosen
    University of Minnesota
  • Deb Peluso
    Converse College
  • Debbie Richard
    Trine University
  • Debra Goldentyer
    University of California-Berkeley
  • Donald St. Martin
    Texas A&M University
  • Donna Talarico
    Stories & Such
  • Douglas Tschopp
    Augustana College
  • Emily Mayock
    Case Western Reserve University
  • Eric Li
    Wharton County Junior College
  • Eric Sembrat
    Georgia Institute of Technology
  • Erik Runyon
    University of Notre Dame
  • Erika Boltz
    UF Health
  • Erin Supinka
    Dartmouth College
  • Faisal Nawaz
    Augustana College
  • Garrett Bingaman
    Purdue University
  • Gavin Brown
    Purdue University
  • George Sackett
    St. Louis Community College
  • Georgy Cohen
    OHO Interactive
  • Glenn Donaldson
    The Ohio State University
  • Greg Marshall
  • Jackie Vetrano
    University of North Carolina at Chapel Hill
  • Janice Cheng
    Wells College
  • Jared Meyer
    Expedia Group
  • Jason Buzzell
    University of Nebraska at Omaha
  • Jason Dufair
    Purdue University
  • Jason Kammerdiener
    Colgate University
  • Jason Pontius
  • Jason Proctor
    Mount Holyoke College
  • Jason Woodward
    Bravery Media
  • Jean-Paul Rains
    Laurentian University
  • Jeff Stevens
    UF Health
  • Jeffrey Fabiny
    Nazareth College
  • Jennifer Brisco
    Purdue University
  • Jennifer Canup
  • Jennifer Green
    Rowan University
  • Jennifer Stroth
    Stanford University
  • Jenny Slaughter
  • Jesse Lavery
    Allegheny College
  • Jill Simpson-Owens
    New York University
  • Jim Kittle
    The Ohio State University
  • Joan De Maria
    Chapter Three
  • Jody Benedict
    Saint John Fisher College
  • Joel Goodman
    Bravery Media
  • Joel Vertin
    Michigan Technological University
  • John Wagner
    Princeton University
  • John Wiglesworth
    University of Guam
  • Jon McBride
    Brigham Young University
  • Jonas Macapinlac
    University of Guam
  • Josh Koenig
  • Judith Gunter
    Creighton University
  • Justin Gatewood
    Victor Valley College
  • Justin Romack
    Texas A&M University
  • Kara Sassone
    OHO Interactive
  • Karen Hackett
    Pennsylvania State University
  • Karlyn Borysenko
    Zen Workplace
  • Kat Liendgens
    Hannon Hill
  • Kendra Saldana
    Cornell University
  • Kerri Hicks
    Brown University
  • Kevin Webb
    Vanderbilt University
  • Kris Hardy
    Messiah College
  • Kyle Wohlenhaus
    Altus Alliance
  • Lacy Paschal
    Vanderbilt University
  • Lad Hirschfeld
  • Lallo Vigil
    University of the Incarnate Word
  • Larry Falck
    Francis Marion University
  • Lawrence Durtschi
    Snow College
  • Les Matthews
  • Leslie DuPree
    Augustana College
  • Levi McGranahan
    Indiana University
  • Lisa Catto
    Western Oregon University
  • Lisa Nguyen
    University of California-Davis
  • Liz Gross
    Campus Sonar
  • Lori Packer
    University of Rochester
  • Lougan Bishop
    Belmont University
  • Maren Walz
    University of Wisconsin-La Crosse
  • Maritza Maurer
    Arizona State University
  • Mark Anbinder
    Cornell University
  • Mark Whittaker
    Southern Utah University
  • Martin Sickafoose
    Purdue University Alumni Association
  • Matt Cyr
  • Matt Duncan
    University of Colorado Boulder
  • Matt Herzberger
    Ruffalo Noel Levitz
  • Matt Ryan
    Carleton College
  • Max Bronsema
    Western Washington University
  • Medbh English
    University of Saskatchewan
  • Megan MacQuarrie
    Mount Holyoke College
  • Melissa Breker
    Breker Group
  • Melissa Dix
    Beloit College
  • Melissa Mae Cheater
    Western University
  • Melissa Van De Werfhorst
    University of California-Santa Barbara
  • Michael Kasiborski
    University of Michigan
  • Michael Wardach
    Augustana College
  • Michelle Tarby
    Le Moyne College
  • Mike Henderson
    Adams State University
  • Mitch Canter
    Vanderbilt University
  • Natalie Brown
  • Nick Jensen
    New York University
  • Nikki Massaro Kauffman
    Pennsylvania State University
  • Owen Fuller
  • Pat Brown
    Purdue University Alumni Association
  • Patricia Bradley
    University of Michigan
  • Paul Gilzow
    University of Missouri-Columbia
  • Penny Kronz
  • Piero Tintori
  • Rachel Cherry
  • Rachell Underhill
    University of North Carolina at Chapel Hill
  • Ramona Fritschi
    Messiah College
  • Rene Sackett
  • Richard Prowse
    University of Bath
  • Robert Heyser
    Tarrant County College
  • Robert Mills
  • Robin Smail
    Pennsylvania State University
  • Ron Agrella
    University of Massachusetts
  • Sarah Ferguson
    Brandeis University
  • Sarah Maxell Crosby
    Dartmouth College
  • Sarah Ryder
  • Scott Olivieri
    Boston College
  • Sean Flynn
    College of William and Mary
  • Seth Meranda
    Concordia University, Nebraska
  • Shelley Keith
    Modern Tribe, Inc.
  • Stephanie Geyer
    Ruffalo Noel Levitz
  • Stephanie Martinek
    Duke University
  • Stephen Fornal
    Tarrant County College
  • Sven Aas
    Mount Holyoke College
  • Terezita Overduin
    California State University-Bakersfield
  • Tim Nekritz
    SUNY College at Oswego
  • Tom Soto
    Louisiana Tech University
  • Tom Wojciechowski
    Daemen College
  • Tony Dunn
    California State University-Chico
  • Tonya Oaks Smith
    Louisiana Tech University
  • Tracy Playle
    Pickle Jar Communications
  • Veronica Adinegara
    Missouri State University
  • Virgil Carroll
    High Monkey
  • Waylon Baumgardner
    California Baptist University
  • Weesen Goh
    Singapore Management University