The Napkin Sketch

logo sketched on napkin

Do you have a napkin, a pen, 10 minutes, and an idea? Then YOU, my friend, have what it takes to inspire our logo for LINK, the new magazine for the HighEdWeb Professionals Association.

Jot your logo idea down on a napkin — literally! though we wouldn’t object to a Post-It Note, envelope, or the back of your hand either — then snap a picture and sent it to us. You can DM us on Twitter (@HighEdWeb) or tweet it with the #heweblink hashtag, or post it to your favorite photo-sharing site and send us the link in the comments.

Send us your napkin by Friday, January 7th, and happy sketching!

UPDATE: Thanks to everyone who sent in their napkin sketches, and for those whose ideas didn’t quite make it on paper, you’re in luck! We’ll continue to take your logo ideas through Monday, January 17.

#highered Follow Friday: Meet Our Sponsors Edition

Every year our wonderful sponsors provide real value to our attendees through the services and content they provide during the conference, while defraying the costs of the conference and helping us keep our registration fees reasonable. And on top of all that, they’re pretty fun folks, too!

Get to know them before the conference. And remember to bring some raffle-friendly business cards along — these guys LOVE to give stuff away!

  • OmniUpdate (@omniupdate)
    A leading Web content management system provider for colleges and universities.
  • Terminal Four (@TERMINALFOUR)
    An enterprise content management system provider for education, public sector, and commercial institutions .
  • Active Data Exchange (@activedatax)
    Provides web-based calendaring solutions to the education, government, non profit, healthcare and corporate markets.
  • Dell (@edu4u)
    Dell’s Edu4u initiative seeks to harness the power of technology to enhance teaching and learning
  • Event Management Systems (@EMSxDEA)
    EMS offers a full suite of room scheduling, meeting and event management, and academic scheduling solutions
  • Hannon Hill (@hannon_hill)
    Hannon Hill’s Cascade Server CMS powers sites for eduction, healthcare, and government clients.
  • Innersync Studio (@innersyncstudio)
    Innersync’s Campusuite Web CMS is designed expressly for schools and higher education.
  • Jadu (@jaducms)
    Jadu specializes in the design and development of enterprise scale web and information architectures – websites, intranets and extranets.
  • Imodules (@iModules)
    Encompass from iModules helps higher ed clients integrate all their online engagement activities in one place.
  • Academic Oatmeal
    This community of academic marketing experts share their insights, experiences, and opinions.
  • SiteImprove
    SiteImprove’s wide portfolio of tools will help with everything from quality control to server monitoring


#highered Follow Friday: Chairmen of the Board edition

They Do It Their Way.

This Friday, get to know some of the hard-working members of the Higher Education Web Professionals Association board of directors.

@frommelt: Dan Frommelt, our fearless leader and University Web Coordinator at University of Wisconsin-Platteville. He’s a CSS rockstar, Google Wave evangelist (sorry, Dan!) and augmented realist.

@stebert: Steve Lewis, Web Manager / Information Security Coordinator at SUNY Brockport. As secretary and treasurer, Steve is our Keeper of Keys at HighEdWeb. And — like Hagrid — it just wouldn’t be HighEdWeb without him.

@ColB: Colleen Brennan-Barry, Web Communications Manager at Monroe Community College. A communications diva and power grrl geek of the finest order, Colleen is the smiling face and nerves of steel behind HighEdWeb.

@mhostad: Michael Hostad, Campus Web Architect at the University of Wisconsin-Milwaukee. The man who brought you HTMAle at #heweb09, Michael’s interests include content management, mobile development, and refreshing beverages.

Rounding out the HighEdWeb board are former association president Dale Grady and Chris Nixon, Director of Communication Technology Services at the University of Arkansas.


#highered Follow Friday: Thumbs Up Edition

This week’s follow Friday recommendations have definitely earned their seal of approval!

Indiana University East keeps up a steady flow of conversation on its Twitter feed, and makes great use of Twitter lists to point people to IU-related twitter-ers. And this week, the school’s homepage won the eduStyle “People’s Choice” award for best integration of social media.

The Huffington Posts regularly points to news-you-can-use for prospective students and parents, plus creates its own fun features like “Ten Party Schools that Pay Off” and “The Worst College Fashion Trends.” Worth following to see if your school makes it onto one of their lists, for good or for ill.

And in the celebrity Twitter category, the nominees are — Mr. Roger Ebert! I confess I’m an Ebert fan from way back (did you notice the title of this post?) Siskel & Ebert At the Movies was appointment viewing for me as a kid. Nowadays, Ebert is a Twitter rockstar. I think there are a lot of lessons to learn from how Ebert uses this tool: he’s very obviously a person; he has an area of expertness, but he doesn’t limit himself to just tweeting out his opinions on film; and he engages his fans in new and creative ways. I’ve referred to his “Twingo” feature (where he randomly retweets two or three tweets from his followers at midnight) several times to folks around campus, as in, “Hey, you never know! You may come up with a new way to use Twitter that no one’s thought of before!” Two thumbs up, Mr. Ebert.


#highered Follow Friday

This week’s installment features more great #highered Twitter profiles to follow and learn from.

Tufts does an especially good job of collating all the various Twitter profiles that represent the school, particularly through its use of Twitter lists.

I like how Butler University doesn’t just post news about themselves, but also shares news about their city of Indianapolis with its followers.

And for fun (and in time for Sunday’s premiere) the Mad Men tweeps: @don_draper, @PeggyOlson, @ken_cosgrove, @Sal_Romano, etc. It looks like these were originally created by fans and then removed at AMC’s boneheaded request, then quickly restored. Besides being a hoot, they do illustrate how important it is to let your biggest fans help spread the love, and also point to an interesting spin on the “be a person” exhortation for institutional Twitter users. Would you rather follow @amcnews or @JoanHolloway?


#highered Follow Friday

This week we’d like to start recommending a few interesting Twitter accounts for higher ed folks to follow and learn from. If you have additional suggestions to add each Friday, we’d love to hear from you in the comments.

Super-responsive to both new students and alumni. Presents a peek into day-to-day life on campus with a tone that is both fun and informative.

A bit more news-y (and news release-y) than Ithaca, but I don’t mean that in a bad way at all. It does a great job collecting and re-tweeting news of interest to the Johns Hopkins community, a great service for such a huge, disperse institution.

As @TimNekritz wrote recently, the Braves provide a great example of both buy-in from a huge organization and personalized contact with its many fans. A great example of how an institution can behave like a person.

And, what the hell, @oldspice. Talk about personalized contact! The new videos from this manly marketing man may have ended, but it’s still fairly early in the admiration-analysis-imitation-parody-backlash cycle.


Program Track Preview: Marketing, Management, and Professional Development

Continuing our series of conference program previews, today it’s time to take a closer look at the Marketing, Management, and Professional Development track — MMP in your program (#1 in your hearts).

Meet the MMP Track Chairs

  • Steve Lewis (@stebert): Though this is his first stint chairing a program track, Steve has been involved in HighEdWeb for many years now – serving as the conference co-chair during HighEdWeb’s stint in Rochester and as president of the HighEdWeb Professionals Association. In his day job, Steve is the Web manager / information security coordinator at The College at Brockport, State University of New York.
  • Lori Packer (@LoriPA): Lori is the Web editor at the University of Rochester, and has served on the HighEdWeb conference committee for five years. During the conference you can usually find her untangling neck wallets at the registration desk or searching for coffee. This year she’ll need the caffeine even more as she serves on both the conference and program committees.

Tell Us A Little About the MMP Track

The sessions in the Marketing, Management, and Professional Development track address both the goals and the processes involved in the Web development projects we all work on every day. From presenting a unified brand, to organizing and managing a Web office; from planning strategically and measuring success, to just surviving your next redesign: the MMP track offers something for anyone who’s had to take a Web project from concept to implementation.

Why Should Attendees Come to Your Track’s Sessions?

Because MMP rocks, that’s why! Because graduate school is too expensive (see The Case for Professional Development ). Because you don’t want to grow pointy hair when you become the boss.

Anything Special You Want Attendees to Know About Your Track

If you’re the “Web person” in your university’s marketing or PR office, or the “big picture guy” in the IT or Web Services shop, this track is for you. Plus, we’re both program committee newbies this year, so the tack will be flush with naïve enthusiasm – which can make a refreshing change.