Corporate Partner Track (COR)

COR1: Web Site Heroes

Jennifer Avery and Michael Monina, OmniUpdate

You and your staff are the hardest working Web content managers on the planet. According to Google, the average higher ed Web site maintains over 40,000 pages of content—and is growing rapidly. That's 250 times more pages than the average Web site. No wonder it's so difficult to keep your site up to date! Without the proper tools, your institution cannot hold content managers responsible for sustaining the level of excellence expected by your board of trustees. You need Web content management, and you need it right now. It's the critical component that will enable your institution to fulfill its objectives of recruiting, on-line learning, alumni giving, and so much more. But when it comes to selecting a Web content management system, you have many choices—too many choices. If you look around at what the industry is offering you'll find systems that have more wiz-bang features than you could ever use. The fact is, most Web content management systems were developed for the publishing industry—news and periodicals—or for e-commerce and transaction-based sites like eBay and Amazon. Forcing your Web site to fit into the most popular model is generally a costly mistake that will ultimately lead to a framework that stifles long-term scaleability and flexibility. This session will include an introduction to the OmniUpdate Web content management system. OmniUpdate is the leading Web content management system designed specifically for needs of higher education Web sites. Come see how OmniUpdate was designed to fit the needs of higher education, and why it's the Web content management system of choice today for institutions across the country including: Cal State University of Long Beach, University of Chicago, Dartmouth College, The John Marshall Law School, University of Massachusetts Dartmouth, University of Michigan, Mills College, Pepperdine University, Simpson College, SUNY Delhi, SUNY New Paltz, SUNY Oswego, and many more.

This session is scheduled for Monday, Nov. 7, from 9:45 AM to 10:45 AM.

COR2: Active Data Calendar Online Event Marketing

Susan Yee, Active Data Exchange

Publishing all campus events can be a challenge when different clubs, departments, and administrators use different tools. See a live demonstration of Active Data Calendar, an easy-to-use online event calendar that helps decentralize the event publishing process while making it easy for Web visitors to find out what's happening on campus.

This session is scheduled for Monday, Nov. 7, from 11:00 AM to 12:00 PM.

COR3: Content Management Systems and Curriculum Information—Sorting out Best Practices in a Wired World

Anne Valentine, President, SmartCatalog

Web and IT Managers will learn how to use powerful content management tools as a solution to managing academic catalog updates and Web and print publishing. We will discuss current approaches to publishing academic catalogs online and integrating that information with course descriptions in an SIS. We will focus on workflow issues and look at how those processes can be managed through content management technology. Participants will learn what to look for in an academic catalog management system, as well as the challenges to implementing such systems, from the political maneuveringa to enterprise integration. A demonstration of a Catalog Management System will be presented. SmartCatalog is the leader in cross-platform publishing for curriculum information. Services include database design and migration, course catalog production, Web conversions, and content management systems.

This session is scheduled for Monday, Nov. 7, from 1:15 PM to 2:15 PM.

COR4: Building the Campus Web: XML, Content Reuse and Multi-Channel Deployment in Higher Education Web CMS

Ingeniux

Content reuse is a ground breaking trend in academic computing. It is also the number one factor for Web content management return on investment (ROI). Today higher education organizations are facing two paths: to implement an HTML or database-driven technology set that often does not scale to the size and complexity of a higher ed site, or to rationalize content in structured XML that allows content reuse, automates updates, and supports transformation to multiple file types. This is now becoming especially important as more institutions look for ways to deploy content into multiple channels—Web, wireless, portal, print, RSS, podcasts, and e-mail.

What does content reuse really mean and how can you take advantage of it? Join Ingeniux CEO Jim Edmunds for a lively discussion on new trends in XML, content reuse and multi-channel deployment.

Learn How:

Occidental College tailors content to multiple audiences using constituent navigation, gateway pages and reusable student vignettes.
California State University Monterey Bay reduced catalog expenses by over 60% by using XML to manage catalogs for the Web and print.
Hartwick College manages an award winning Web site with a small Web team by automating content reuse, including instantly generating community-oriented RSS.
University of Redlands uses XML to manage Web and Portal content from a single CMS.
The National Association of College and University Business Officers and the American Council for Education applied XML content reuse strategies to rapidly launch CampusRelief.org hours after Hurricane Katrina.

Ingeniux Corporation is a leading provider of Web content management solutions for higher education. Ingeniux CMS is an acclaimed XML-based solution that provides a compete solution for academic computing, including Web content management and authoring, content deployment, calendaring and event management, catalog management, portal publishing, XML authoring and cross channel publishing.

This session is scheduled for Monday, Nov. 7, from 2:45 PM to 3:45 PM.

COR5: Integrating Web Site and Portal Content

Unicon

With the emergence of enterprise portal technology into the higher education marketplace, a new challenge has been introduced to content providers. Not only does Web site content need to be timely and relevant, but much of this content must be repurposed or recreated within an institution's portal. This may require the redundant entry of data or the complete recreation of various pieces of content.

Unicon is the leading independent provider of enterprise portal, learning, and integration technology solutions for higher education. nicon's premier portal application is called Academus. Recently, Unicon launched the second version of its Academus solution—including a fully integrated Web content management system. Academus WCM is now the premium Web content management solution for higher education. Powered by RedDot Solutions, Academus WCM enables administrators to manage content growth by moving the responsibility of Web site and portal updates away from an institution's IT team, and to the people who best understand the content needs of the institution—ensuring a positive online impression every time. Academus WCM enables you to ensure relevant, current, and actionable Web and portal conten—across your academic enterprise.

This session will walk through the advantages of using this new integrated system. The following are a few highlights that will be discussed: creating design templates, workflows, and approval processes; publishing content with a single click; reusing content throughout; permissions-based access to content; creating linked elements; using WYSIWYG environments; organizing institutional assets (video, image, audio, etc.), access a Web-based central data store; integrating image processing features, assignable metadata, and extended search functionality—all of this fully integrated within a portal environment.

This session is scheduled for Tuesday, Nov. 8, from 8:30 AM to 9:30 AM.

COR6: Web Content Management That Makes Sense

Serena

Are you looking for Web management solutions that make sense and don't cost an arm and leg? Join us as we explore how to solve three of the top issues facing higher ed organizations. Attendees will receive a complimentary copy of the book Web Content Management for Dummies.

Topic 1: Migrating Existing Sites to a WCM Quickly. Interested in a faster way to gain the benefits of content management without having to completely rebuild your entire site from scratch? Join us to learn how to take advantage of Serena Collage's "whole site management" approach utilizing Smart Import to quickly begin managing your Web sites.

Topic 2: Simplifying Content Contribution: Now Anyone Can Do It! Think managing content changes is too hard for your end users? Come and see the next generation of simplified contribution through Collage Contributor—a personalized contribution assistant that automates the end-to-end process of contributing content to wWb sites.

Topic 3: Issue Management for the Web. Wouldn't it be great if you could effectively track and manage all of the Web site changes requests you receive? We will show how Serena TeamTrack and Serena Collage combine to make it simple to track all the changes to your sites, from initial change request to managing the actual change task.

Each topic includes a 30-minute demonstration and 10-minute Q&A.

This session is scheduled for Tuesday, Nov. 8, from 10:00 AM to 12:00 PM.

COR7: The New Velocity of eLearning Content Development

Tom Person, Macromedia

SoftSkills, Software, Simulations, or Training from Zero to Tomorrow: Authoring and updating content using Macromedia Captivate. See how Macromedia Captivate is at the forefront of creating and delivering training content across platforms, learning management systems (LMS), and devices.

This session is scheduled for Tuesday, Nov. 8, from 1:15 PM to 2:15 PM.

COR8: Advanced Content Management and Modular Templating: Building a University Web Presence with an Eye to the Future

Roxen Internet Software

Roxen will present its XML-oriented content management system, demonstrating product highlights and why the Roxen CMS best suits the higher education sector. We will explain why factors such as accessibility, usability, scalability, interoperability, and extensibility are vital for ROI and successful long-term development. Further, we will present sample implementations at universities such as Princeton University and the University of Amsterdam. These implementations were done by Roxen in close cooperation with local partners. Roxen will present experiences and a methodology for best implementation results. At the end of the presentation we will introduce approaches for higher education organizations, based upon our years of professional experience. To this end Roxen will talk about the advantages of using a mix of open-source technology, open standards, and traditional vendor-specific solutions. Roxen is a Swedish content management vendor with a customer base all around the world.

This session is scheduled for Tuesday, Nov. 8, from 2:45 PM to 3:45 PM.